That’s right! The time has come for Maria Casino to join the movement and update their Swedish licence.
What’s changing with Maria Casino Sweden?
Starting 24th November 2025, Maria Casino Sweden will operate under its own Swedish gambling licence, issued by the Swedish Gambling Authority (Spelinspektionen).
Why is Maria Casino getting its own licence?
Operating under a standalone licence allows Maria Casino to:
- Tailor operations and marketing per brand
- Strengthen brand positioning
What does this mean for affiliates?
- Customer re-registration required: All Swedish users must re-register once Maria Casino transitions. These are considered new customers.
- No re-tagging of players: Due to Swedish law, re-registered customers cannot be re-attributed to affiliates. In accordance with the General Data Protection Regulation (GDPR), each licensed operator functions as an independent data controller. This means that personal or sensitive customer information cannot be shared between separate data controllers. Additionally, under Swedish Gambling Law, customer data must be stored exclusively by the licensed entity with which the customer is registered. Such information may not be transferred to third parties unless explicitly permitted by law—for example, in cases related to anti-money laundering (AML) obligations or other regulatory requirements.
- Commission model: A standard revenue share will apply for newly registered Swedish players.
When can I promote Maria Casino again?
General affiliate access resumes around 26th November 2025.
Before reactivation date, you’ll receive:
- New tracking links
- Updated, compliant creatives
- New brand-specific terms and conditions
Need help or more information?
Reach out to your Affiliate Manager or email affiliates@kindredgroup.com. Thank you for your continued partnership.