News
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32Rosu Has Landed in Romania!
We’re proud to announce the official launch of 32Roșu, our brand-new, locally tailored Romanian casino brand! Live from Monday, July 14, this exciting new venture marks our expansion into one of Eastern Europe’s most dynamic markets. Fully licensed and compliant, 32Roșu brings the same high-quality experience you know from 32Red—now adapted specifically for Romanian players.…
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We’ve Leveled Up! Meet FDJ UNITED Affiliates
It’s live! We’ve had a complete brand transformation, and it’s looking very…blue! Our team are happy to announce that Kindred Affiliates has become FDJ UNITED Affiliates! After joining forces with La Française des Jeux (FDJ), the French powerhouse behind some of Europe’s top gaming brands, we thought it was about time we represented this exciting…
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UNIBET takes home two trophies
A double whammy! The Online Casino van het Jaar 2025, also known as the Online Casino of the Year Awards, recently took place in Amsterdam, with a total of 21,511 votes collected across the Dutch gaming market. This is the Award’s third edition, giving insight into the top operators in this strictly regulated market. Both…
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Happy Earth Day!
Today is a day to celebrate our home and recognise the responsibility we all share in protecting it. In this industry, we hear the word sustainability a lot, but what does sustainability mean to you? For us, it is a commitment to ensuring longevity, peace and prosperity, and today highlights that need for us to…
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iGB Affiliate Barcelona 2025
The first iGB Affiliate event in Barcelona? Completed it! And what a week we had. In a new, sunnier location, we joined the fresh conference buzz during what was a fantastic event at the Fira Barcelona Gran Via. We had many new and familiar faces visit our stand, with a total of 74 planned meetings…
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See you in Barcelona!
In just 7 days, the Gambling industry will once again come together in their masses; but this time in a new location! Trading in the UK winter for (hopefully) sunny Spain, the Fira Gran Via Barcelona will become the new home of ICE and iGB Affiliate Live. Of course, Kindred Affiliates will be there and…
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That’s a wrap on 2024!
As we approach the end of 2024, we enter a period of reflection… and what a year this has been! We entered a new exciting venture as we joined forces with Groupe FDJ, making us bigger, brighter and ready to take on the new year ahead. We continued to work with many of our treasured…
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Kindred pairs with Dutch Matchis to help boost stem cell donor registrations
Social responsibility and community engagement forms a cornerstone of our sustainability efforts at Kindred Group. This is why over the last two years, through our popular Unibet brand, we have been on a mission to support the Dutch Center for Stem Cell Donors, Matchis. These one-off initiatives began to raise awareness about the urgent need…
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Affiliate Information About the FDJ Announcement
Yesterday, the French gambling operator La Française des Jeux (FDJ) announced that they have secured more than 90% of Kindred’s shares (SDRs) and have initiated the final squeeze out process. Whilst there are some formal steps left, this essentially means that FDJ have completed the acquisition of Kindred. FDJ’s acquisition of Kindred will create a…